Pentax lowers DSLR camera prices compared to last year.

PENTAX has announced a significant price reduction on its top selling, flagship, award-winning digital SLR camera. In October 2008, the selling price of the PENTAX K20D digital SLR camera has dropped to under $1000. This full-featured, weather-resistant DSLR that comes with 14.6 megapixels features a three-step dust reduction system, fully customizable capture and control settings, the PRIME image processor, and PENTAX award winning, developed Shake Reduction that works with all of the 25 million plus PENTAX lenses ever manufactured. Many site rate and compare the Pentax to some of the top DSLR cameras on the market.

In addition, PENTAX has also reduced the price of the popular, waterproof and rugged PENTAX Optio W60 digital camera to under $300. This lightweight and fully waterproof digital camera, the Optio W60 features 10 megapixels as well as a 5X zoom lens with 28mm wide-angle capability. The Pentax Optio W60 will operate up to 13 feet underwater for over two hours. It can also function at extreme temperatures well below freezing.