In fact, the digital camera conquest of the consumer photography business has been near-total, as the numbers demonstrate. An April, 2008, report from Forrester Research (FORR) claims over 60% of U.S. households own a digital camera. There are numerous reasons behind this rise. They include - First, digital cameras have become easier to use; second, thanks to broadband Internet penetration, more users are able to upload and share their photographs online; and lastly, digital cameras have become a lot cheaper.

That's good news for consumers, but it presents a problem for the digital camera manufacture. Compare this situation to the computer, another popular device whose success eats into its profitability, digital cameras are in an increasingly mature market, as it nears maximum penetration and its rate of growth slows. Read more.